Privacy Policy

BEAUTY AND YOU LIMITED (“Beauty & You”, “we”, “us”) operates this online store. We are committed to protecting your privacy and handle personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong. This policy explains what information we collect, how we use it and your rights.

1. Security

Our website uses SSL (HTTPS) encryption to protect your personal information as it travels over the internet. Card payments are processed by our payment service providers, which comply with the Payment Card Industry Data Security Standard (PCI DSS). We do not store your full card details on our systems.

We do not sell your personal data. Service providers who perform functions for us, such as payment processing, order fulfilment and delivery, can access only the information they need for those tasks and may not use it for other purposes.

2. Information we collect

  • Technical information when you visit our website, such as your IP address, device and browser type, the pages you visit and the date and length of your visit.
  • Your name, email address, phone number, billing and delivery addresses and order details when you place an order.
  • Your account details, order history and preferences when you create a customer account.
  • Your email address when you subscribe to our newsletter.
  • The details you send us through our contact form, live chat, WhatsApp or email.
  • The questions you ask our AI shopping assistant (Beauty AI), with your IP address and the country it indicates, so that the assistant can answer with the delivery options, prices and payment methods of your country and so that we can improve the service. We keep these records for 180 days.

You must be 18 or older to create an account or place an order, or do so with the involvement of a parent or guardian. We do not knowingly collect personal data from children.

3. How we use your information

  • To process and deliver your orders and manage your account
  • To answer your enquiries and provide customer service
  • To improve our website and understand how it is used
  • To send you marketing messages if you have agreed to receive them
  • To prevent fraud and keep our website secure
  • To comply with our legal and regulatory obligations

4. Sharing your information

We share personal data only when necessary: with payment service providers and delivery companies that help us complete your order, with IT and other service providers working on our behalf, with our professional advisers, and with law enforcement or government authorities when required by law.

5. Cookies

We use cookies and similar technologies to keep you signed in, remember your shopping cart and preferences, and understand how our website is used. You can disable cookies in your browser settings, but some parts of the website, such as signing in and the shopping cart, may then not work properly.

6. Data retention

We keep personal data only for as long as necessary for the purposes described above, including the periods required for accounting, tax and warranty purposes. When we no longer need it, we delete it or make it anonymous.

7. Your rights

Under the Personal Data (Privacy) Ordinance, you may ask to access and correct the personal data we hold about you. You can stop receiving marketing messages at any time by using the unsubscribe link in our emails or by contacting us. We may need to verify your identity before handling your request.

8. Links to other websites

Our website may contain links to websites operated by third parties. This policy does not apply to those websites, and we are not responsible for their content or privacy practices.

9. Changes to this policy

We may update this privacy policy from time to time. The latest version is always published on this page.

10. Contact us

BEAUTY AND YOU LIMITED
Unit 6, 9/F, International Plaza, 20 Sheung Yuet Road, Kowloon Bay, Kowloon, Hong Kong
Email: cs@beautyandyou.com
Phone / WhatsApp: +852 3503 5678
Opening hours: 11:00am – 7:00pm